After a new tattoo, it's important to apply thicker ointments that will help with the initial stages of healing for at least the first 3 to 5 days . It is recommeded that you AVOID products made with dyes, alcohol or petroleum. This amazing product is made with 100% pure shea butter and Vitamin E. It feels more like an ointment than a cream. A little goes a very long way. It's perfect for use right after getting a tattoo when it's important to avoid lotion. This product is 100% natural and has NO FRAGRANCE. You can also use it on: burns, bug bites, cuticles, under eye, cuts, scars, heels – any where you need a SUPER HEALER. It’s our FAVORITE product!